/smartsite-studios
Done-for-you websites and AI automation built specifically for trade contractors — electricians, plumbers, HVAC, roofers, and remodelers. We design, build, and maintain the site, then layer in automation that captures leads, follows up instantly, and answers customers around the clock. The goal is simple: book more jobs while you're still on the tools.
/markr
A precision highlighter bookmark that does three jobs in one tool. A chisel tip for clean, consistent highlighting, a built-in ruler for underlining straight, and a snap cap that holds your page so you never lose your place. Engineered for students, researchers, and anyone who actually reads.
/velara
Quiet-luxury gold jewelry designed around restraint. Minimal forms, considered proportions, and pieces meant to be worn every day and never taken off. No seasonal noise or fast-fashion churn — just intentional, timeless gold made to last.
/stillform
Premium streetwear built on restraint. Heavyweight blanks, muted palettes, and a tight, considered edit that values fit and fabric over loud branding. Clothing designed to settle into a wardrobe and outlast the trend cycle.
External Ventures
/gridroom
A visual rehearsal space for your Instagram grid. Drag, arrange, and preview exactly how new posts will sit in your feed before anything goes live, so the whole profile stays intentional. Plan the feed first, then publish with confidence.
/bluprint
A complete system for body optimization. Compound education explained in plain language, an AI research assistant that digs through the science for you, and structured protocols that turn information into an actual plan. Your blueprint for performance, health, and longevity.
WE’RE OPEN TOWHAT’S NEXT.
Formula Holdings is actively evaluating new ideas, products, and projects — across software, consumer goods, and commerce. If you’re building something and need an operator, a partner, or capital, tell us about it below.